They're the ones who can sustain the work. MudLabs pairs you with a dedicated advisor who builds your business plan with you and helps you stay healthy enough to carry it out.
20–30 minutes · No credit card · Results right away
One advisor. Two tracks.
Your plan, launch path, and weekly rhythm — built around real customers.
Identity, motivation, and resilience — the inner work that keeps you going.
Most programs hand you a plan and say "go." They teach you how to find customers, pitch, and grow. Almost none of them ask whether you're okay, or whether you can keep up the pace.
The founder breaks before the business does.
In venture-capital research on failed high-potential startups, 65% of the reasons for failure were people problems, such as co-founder conflict and team tension. Product and market problems made up the rest.
Accelerators and coaches know the founder matters — nobody tracks it the way they track revenue.
Every decision the business needs comes from the person making it. If you're not well, neither is the business.
You build your business and you get stronger as a founder, side by side, with one advisor who sees both.
Find out where your business stands, how you're holding up, and what to work on first.
With your advisor, put together your strategy, launch plan, weekly rhythm, and a health check to keep you grounded.
Weekly advisor check-ins keep you on track as you grow from real customer evidence, at a pace you can sustain.
Accelerators track your traction. Coaches ask how you're doing. MudLabs does both, and tracks your growth as a founder over time.
Accelerators YC, Techstars, etc. | Coaches Executive / Founder | MudLabs Founder OS | |
|---|---|---|---|
| Business plan built around real customers | |||
| Launch plan + weekly rhythm | |||
| Weekly check-ins with a dedicated advisor | |||
| Personal health and stress baseline | |||
| Clarity on identity, purpose, and direction | |||
| Business progress + personal health tracked together | |||
| Result | Deep on business, light on the founder | Deep on support, light on business systems | Both, with growth you can watch |
For most founders, "how am I really doing?" gets a guess for an answer. The Founder Care Index changes that. It's a clear, growing picture of your identity, motivation, self-awareness, and resilience, measured at every step.
We're building the index with our founding cohort. Founders we accept work with a MudLabs advisor at no cost.
Your picture is yours. You and your advisor see all of it. A sponsor sees only a measure of your growth, and only with your knowledge. That's support, not surveillance.
Start with the free assessment. It's also how you apply to the founding cohort.
Accelerators, funds, and economic development organizations: see how the founders you back are really doing, not just their numbers.
Start a conversationIn 20–30 minutes, find out where your business stands, how you're really doing, and what to focus on this week.
Not sure you're financially ready to start? Check your runway in 3 minutes →